Mother’s Day has become a marketers paradise… but what mums really want is something that you can’t buy.
By now you’ve all probably reached Mother’s Day saturation levels. It’s everywhere – every women’s brand has a Mother’s Day competition and are marketing their wares as special and specific Mother’s Day treats. I recently heard that the woman who campaigned to get Mother’s Day officially recognised in 1914, then tried to get it struck off the calendar because she thought it had become too commercial. And it has. But at the heart of every insincere gift is the message – it’s still a day to appreciate the round the clock job of a mum. And I for one, can buy into that. Now I can’t speak for all mums but for Mother’s Day I don’t really want gifts piled upon me (although they’re always welcome!) What I really want is something money can’t buy. Time!
So for the second year running, my sister and my friend planned a staycation at a hotel on Mother’s Day Eve. The plan? To relax and have some good old cliche ‘me’ time. We got to the hotel early, went to the spa and chatted without worrying about when we had to leave. We took our time getting ready without trying to cook dinner while using the pot as a mirror to apply lipstick. And we went out, without waiting for the babies to be sleeping or the babysitter to arrive… just like we used to.
It wasn’t a wild night out. We had dinner and a few drinks (naturally, mocktails for me!) No one wanted to waste their precious time away on being hungover. We caught up. We talked about fashion, politics, our lives and of course, our babies. We came back to the hotel for dessert, put on our jarmies and a face mask and were in bed by 10pm. We slept in, well tried, but we’re all now convinced our body clocks are permanently set for 6am. Still, it was nice having a lie in, to move slowly, to only dress yourself in the morning, and to go out for breakfast without having to pack the kitchen sink.
The whole thing was delightful and refreshing, and needed. Even so, we all still excitedly sped home to spend the day with our babies this morning…